AI Advertising Advantages: How AI Is Revolutionizing Media Sales
There seems to be no end to what AI is capable of … or at least will be very soon.
That’s good news for those who adopt and maximize the tool sooner rather than later … and great news for those in media sales in particular, with more than half (57%) of ad buyers using or planning to use AI-powered products, according to a recent EMARKETER survey.
Unlocking The Impact & Potential Of AI
While the world is awed by the stuff of science fiction suddenly come to life, few fully comprehend the power and possibility of AI — and the risks and responsibilities that come with it. We surveyed AI buyers to gain a better understanding of how they currently harness AI in their organizations, results they’ve seen, challenges they face, and what they believe the future holds.
Trigger Happy: Brands Seek To Boost Their Automation And Personalization
Email marketers have set two main priorities for the next 12 months: automation and personalization, according to The State Of Email In Lifecycle Marketing, a study by Litmus. Of companies polled, 35% hope to create more automated/triggered email. And 29% are expanding their personalization use.
For 2025, brand awareness has again taken center stage, securing the top spot on the list of objectives for B2B marketers, just as it did in 2024. This consistency highlights that businesses recognize the critical importance of building and maintaining their brand. While lead generation and client retention remain strong priorities, a robust brand distinguishes a company in an increasingly competitive landscape, fostering trust, loyalty, and premium pricing.
