Search Strategies: More And More Trading Traditional For AI

Like Kleenex and tissue paper, Band-Aid and sticky bandages, and Trampoline and, well, whatever a generic description of a trampoline is, Google’s name is all but synonymous with the online search, with a name that’s replaced the verb-tense of the daily function.

Which makes AI’s meteoric rise in that realm all the more remarkable.

A September survey by The Information found that more than three-quarters (77%) of its readers had used genAI tools in place of Google and other traditional search engines, showing more overall optimism about the technology.

 

AI Adoption Outpacing Previous Technologies Like PCs And Internet, Survey Finds

Generative AI tools like ChatGPT are being adopted much faster than previous transformative technologies such as personal computers and the internet, according to a new U.S. survey. The study, titled “The Rapid Adoption of Generative AI,” found that generative AI reached usage rates in two years that took PCs and the Internet more than five years to achieve.

 

Putting The Customer On The Map: How Brands Track The Journey

Customer experience professionals must be getting better at what they do. They define their biggest challenge as cross-functional communication across business departments, up slightly from 2023. But understanding and acting on actual customer behaviors has fallen from 85% last year to 44% in 2024, according to The State of Customer Journey Success 2024-2025, a study by CX Network in association with Alterian.

 

Navigating The Holiday Crunch: Marketing Strategies for SMBs In An Uncertain Economy

Consumers want to support small businesses, and they begin thinking about the holidays earlier than many SMBs realize. With inflationary pressures, many are shopping for deals throughout the year. While SMBs tend to wait until Q4 to ramp up their marketing, the reality is that customers are already planning their purchases by the time October rolls around. There is an opportunity for SMBs to win over these early shoppers and reduce their holiday stress simply by preparing earlier.