Red (News)Letter Days: Why Publishers Continue To Count On Newsletters

Fashion another feather for newsletter’s cap.

New data is showing that the tried-and-true standby of audience outreach — the email newsletter — is not only holding its own in 2024, but growing in publisher use and effectiveness.

Lion Publishers broke down how its members were reaching audiences in its Sustainability Audits program, and found that while organic social media and word of mouth both grew slightly in 2024 from their 2023 numbers (after larger drops from 2022), email newsletter and direct search both saw continued growth as effective audience builders. 

 

Nearly All U.S. Browsers Could Become Cookieless In The Future

Less than 1 in 5 (17%) U.S. consumers say they always accept third-party cookies when given the choice, per a July 2024 EMARKETER survey. If that holds true under Google’s new consent-based model and Microsoft Edge deprecates cookies by the end of 2024 as planned, only about a tenth of US browsers will be trackable via third-party cookies, according to our Chrome’s New Path for Privacy report.

 

Conversion Touchstone: Marketers Are Urged To Simplify Their Copy

Landing page copy works best when it’s simple. Content written for a fifth- to seventh-grade reading level converts at nearly twice the rate of that aimed at people with professional reading skills, according to the 2024 Conversion Benchmark Report from Unbounce. 

 

The Future of Content Creation with GenAI

Content demand is surging across channels. Budgets are tightening. Marketing teams are facing relentless pressure to produce high-quality content at breakneck speed. If utilized effectively, generative AI (GenAI) could exponentially accelerate content deployment while also serving as a cost-effective alternative to traditional content creation methods into the foreseeable future.