How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers

As AI continues to carve out a place in publishing, the best journalists are asking themselves how AI tools can help newsroom processes and improve their work, all while listening intently to the public about their readiness and ultimate preferences. 

Unfortunately, it might not be the best writers who are making headlines (or using LMMs to workshop headlines and story ideas, as it were). A recent academic study published in Science Advances wanted to look at the creative boosts that generative AI might provide, and as NPR said during its exploration of the results, there’s a “plot twist.”

 

The Future of Programmatic 2024: Five Key Trends

Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that violate brand safety standards. More than half (60%) of the advertisers and agencies we surveyed highlighted this issue as one of their biggest causes for concern, with 56% selecting improved ad verification capabilities as a top priority. 

 

Meta’s Ad Share Is Nearly 3 Times The Share Of Time Spent On Its Platforms

Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital.

 

Marketers Double AI Usage In 2024

Nearly 3 out of 4 marketers are using some kind of AI tool at work. The most popular use cases seem to have one thing in common—unification. Seventy-four percent of marketers say that the addition of AI capabilities to the tools they already use (particularly CRM and productivity tools) has increased their AI usage.