Push The Right Buttons: Publishers Leaning More Toward Mobile, Apps, Push Notifications (New Report)
Publishers looking to expand their audiences — a classification that could just as easily be shortened nowadays to “Publishers” — would do well to consider the doors and opportunities that mobile publishing opens, according to Pugpig’s latest report.
“Pugpig data shows that publishers have better success in engaging young audiences with their apps than their websites,” says the State of Mobile Publishing Market Report, which surveyed 72 publishers that use its platform to better illustrate mobile publishing’s potential and digital publishing’s future. With mobile’s consumer time and attention either rising or holding steady across the globe, what apps can do to attract and engage audiences (particularly younger audiences) is worth publishers’ time.
Readers Flock To Top US Newsbrands In July
Most of the world’s biggest news website[s] saw strong growth in July in what was a bumper month for news. July saw an assassination attempt against Donald Trump, Joe Biden announcing he would not stand for re-election as US president and the start of the Paris Olympics. The fastest-growing English language news websites in the world were mainly based in the US with Newsweek, ABC News and AP News all up more than 100% year on year.
Who’s There? Retailers Can’t ID Visitors And Prospects
Retailers are letting up to 85% of their potential customers disappear because they can’t identify them, judging by the 2024 Customer Growth Benchmark from Bluecore. Identification is the ability to “recognize an anonymous visitor by email address or phone number and match them to previously collected behavior,” the study notes. But the success rate varies by vertical sector. … The average is 21.1%.
Dentsu Creative 2024 CMO Report
Key insights include 79% of respondents agreeing that marketing is a key driver of business transformation, with 83% of CMOs believing that creative ideas can transform businesses and 81% seeing creativity as more important to their business than ever.
