Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
I’ve written quite a bit recently about AI’s place in search, from the competitors running up on Google heels to the takeaways that marketers can learn from the result-outputs themselves.
Against the backdrop of the U.S. Justice Department now reportedly considering breaking up Google because of last week’s antitrust ruling that the company created an online search monopoly, a recent Tinuiti report is showing that, among the 1,000 U.S. adults surveyed, almost half (48%) who’ve seen AI summaries in their Google results say it’s made search results better. On the other end, 15% say the results have gotten worse.
New Industry Report That Sees Concrete Growth Opportunities Through AI
This [“State of Commerce Advertising”] report captures the industry’s sentiment and identifies top themes to provide actionable recommendations for the future. … The implementation of generative AI is seen as the second-greatest opportunity for revenue growth in the next six months (by 32.6% of the respondents), only surpassed by increased investment in partnerships (41.9%). The industry index shows that respondents view AI as a growth driver in nearly all areas of Commerce Advertising.
Follow The Bounce: Some Of The Worst Bounceback, Click Rates Are In Marketing
Email deliverability rates have jumped and bounce rates have fallen. But some sectors are doing better than others, judging by a new benchmark report from Selzy. Which one is doing the worst? Why, our own industry — marketing. The bounce rate for marketing is 3.21%, compared to an overall average of 1.98%. Tourism & Travel has the second highest rate — at 2.73%.
Generative AI’s Rapid Growth Moderates As Users Assess The Technology’s Potential
Generative AI’s (genAI) user growth rate in 2024 is 28.6%—still strong, but more than 30 times slower than last year’s meteoric rise of nearly 900% from a relatively small base of users. Despite a moderation in adoption, the technology is expected to reach 100 million US users in 2024, or 29.3% of the population. For context, Facebook took four years to reach the 100 million-user milestone.
