What Publishers Are Prioritizing To Expand Their Audiences in 2023

Echobox recently released its Publishing Trends Report 2023, summarizing the “challenging year” that was 2022 but also looking optimistically ahead, particularly at how those circumstances have “driven innovation at an astonishing pace.” And whether they know it or not, savvy publishers may already be utilizing the most-forward thinking innovation in audience development.

 

Young People Are Abandoning News Sites: New Research Reveals Scale Of Challenge To Media

Not only is consumption of traditional television news and print formats continuing to decline at a relentless rate, but online websites are also struggling to engage news users, despite the tumultuous times in which we live.

 

Marketing App Sprawl is Wasting Time and Money. Here’s How to Fix It

Marketers rely on software or applications for just about everything—managing campaigns, analyzing data, and connecting with their target audiences. In fact, 67% of SMB marketers plan to invest more in tech in 2023.

 

61% of Workers Embrace Generative AI, but Lack Trusted Data and Security Skills

Generative AI is dominating the news cycle — and with good reason — as companies embrace opportunities to boost productivity and improve customer experiences in a myriad of ways. But amid this innovation lurks a new risk for enterprises: How can they keep trusted data secure?