The exponential rise of digital marketing required companies to embrace new methods of reaching current customers and potential leads. Email marketing quickly proved itself as one of the most effective digital marketing strategies. Today, the marketing strategy goes beyond sending monthly digital newsletters and product or service updates. Automating these emails is a valuable upgrade to your marketing strategy.
A decision on guardrails to help the ad industry gain consent to track people across the European Union was meant to leave everyone with no doubts about one thing: whether the tracking and profiling of people across the web by a swarm of vendors is legal. Instead, it’s done anything but unify opinion.
Google’s decision to phase out cookies has left advertisers searching for a suitable replacement identifier solution. Additionally, the European Publishers Council (EPC) filed an antitrust complaint against Google with the European Commission (EC), claiming the company favors its own online display advertising technology services. Where does this leave publishers? Is the industry too hung up on identity solutions? Or is there another way?
When it comes to magazine media and digital publications, reliable software tools are a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.
