When it comes to making smart business decisions, using data and metrics to guide your sales strategy is key. But, there are countless sales-related metrics and KPIs to look at when evaluating the success of your lead generation and sales pipeline efforts, so which numbers should you be really focusing on? This blog will help you determine the best sales-related metrics for tackling your company’s lead generation and sales pipeline goals and practices.
In this section, we explore examples of well worn wider business practices that can support revenue growth and new income streams, as well as look at areas that are growing in popularity. Some of these emerging ideas are newer than others, but as publishers look to reduce advertising dependency, so a number of older ideas are being looked at again, or benefitting from more effort and resources being allocated to them.
“One-size-fits-all products don’t spark much desire any longer” in the new world of journalism, suggests WAN-IFRA’s new report, Understanding your audiences in a deeper way. The report, based on the Table Stakes Europe program, shares case studies of several regional publishers who are using newsletters to reach and grow specific audience segments.
If you work in ad sales and depend on your CRM, some tools are absolutely essential. At the bare minimum, you will want your CRM to integrate with your email account. After all, if you spend all day in Outlook or Gmail, why not take advantage of it? However, there are plenty of other marketing tools out there that a publishing CRM can offer. And just because you aren’t using them now doesn’t mean that you shouldn’t be.
